Your Instagram is growing. Your calendar should be too.
We build your DM-to-call system, put a trained setter in your inbox, and run it every day. You take the calls. We get paid mostly from what closes.
45 minutes on Zoom with Tyler. You leave with a written plan either way.
Client results, updated October 2026
Attention isn't the problem. The inbox is.
Most coaches with a growing account lose the majority of their buyers between the first DM and a booked call. Nobody sees it, because nobody is counting.
You're the setter
Two to four hours a day in DMs. Every hour there is an hour not coaching, filming, or closing.
Or you hired one, and now you manage them
A setter without scripts, tracking, and daily coaching turns into a second job. Most quit or get fired inside 60 days.
No numbers, so no fix
You can't tell if the problem is the script, the follow-up, the booking link, or the show rate. So you post more and hope.
Three accounts, start to finish
Real client pipelines, not mockups. Every number comes from the dashboard we run for them. Pick one.
How we fill your calendar
Three parts. We build and run all of them. Here's what it looks like inside your account.
Sample numbers for illustration. Your real dashboard tracks these live from day one.
Your first 30 days
We run this on our own money first.
ROAS Labs started from zero in 2024 with cold Instagram ads into DMs. The scripts, the setter process, and the dashboard we install for you are the ones running our own business. When something breaks, we feel it before you do.
TLTyler Lyons
Founder, ROAS Labs. Schertz, Texas.
- Builds every client's system himself: CRM, scripts, automations, dashboard.
- Takes every sales call personally. There is no sales team.
- Runs the weekly KPI review with each client.
- Started ROAS Labs in 2024 from zero followers, with his own money on cold Instagram ads.
How he operates, on video
Real trainings from inside client accounts and setter calls. Unedited. If you want to know what working with him is like before you book, watch any of these.
Two ways to work together
Same build, same team, same setter bench. The difference is how we get paid.
Profit Partner
We earn when you collect. Small build fee up front, then a share of the cash from calls we generate.
- Full system build, setter placement, and daily management for as long as we work together
- Unlimited setter replacements
- Weekly KPI review with Tyler, AI review of every sales call
- After the first 90 days, cancel with 30 days notice and keep everything
One-time build
For coaches who want to own and run the system themselves after the build.
- Full system build, same as Profit Partner
- 6 weeks of setter placement, training, and replacements
- Hand-off with SOPs so your team can run it
- No ongoing management after week 6
Included in both
- GoHighLevel CRM, pipeline, and calendar, free for life
- Dedicated iMessage line for confirmations and reminders
- Dashboard tracking every DM, reply, booking, show, and sale
- Mobile-first funnel: landing page, survey, calendar, pre-call page
- Setter proven on our own outbound before placement
- Daily training and management by Pavle, our setting manager
- DM scripts and objection handling written in your voice
- Unlimited replacements if a setter underperforms
- AI review of every recorded sales call with specific fixes
- Weekly coaching call on what's costing you closes
- Help hiring a coach, and later a closer, when you're ready
- Direct Slack line to Tyler
If your setter misses benchmarks, we replace them at no cost, as many times as it takes. We don't promise a dollar figure because your offer and your close rate are yours. The Profit Partner structure is the real guarantee: if the system doesn't produce cash, we don't get paid.
What clients say on camera
Press play on any card. The quote under each one is word for word from the recording.
Questions people ask before they book
Open any of these. Most show how the piece actually works.
Tyler pulls up your Instagram and whatever numbers you have. We trace the path from a new follower to a booked call and find the step where people fall off. You leave with a written plan for that step whether or not we work together. Nothing is pitched until you ask what working together looks like.
Not a stranger from a job board. Every setter runs two weeks of ROAS Labs' own cold outbound first, where we see their reply rate, booking rate, and how they handle objections. Only the ones who hit the numbers get placed. Pavle, our setting manager, coaches them every day. If a setter slips, we replace them at no charge.
No. Most clients start with zero ad spend. If your account brings in new followers every day, that is enough for the setter to work with. We only add ads later if the DM funnel is already converting and you want more volume on top. Ads into a leaky inbox just burn money faster.
Week one is setup and setter onboarding, so expect nothing on the calendar yet. The setter goes live in your DMs between day 7 and 14 and the first bookings usually land that same week. By day 30 the system is fully running and you can see every DM, reply, and booking on your dashboard.
Most setter agencies hand you a person and a script and hope. We own the whole line: the CRM, the scripts, the daily coaching, and a dashboard that logs every DM, reply, booking, and show. You see the same numbers we see, every day. If something is off, it is visible on Monday, not at the end of a 90-day contract.
It works when you already have three things: an offer people pay $2,000 or more for, an Instagram account that adds real followers every day, and a close rate of at least one in five on qualified calls. We feed calendars. We are not a sales trainer for someone who can't close, and we can't fix an offer nobody wants. If you're earlier than that, follow along on Instagram and book when the audience is there.
About two to three hours in week one for the kickoff call, access handoff, and recording a few voice notes so the scripts sound like you. After that, 30 to 60 minutes a week for the KPI review, plus the sales calls themselves. You stop answering DMs on day one the setter goes live.
On Profit Partner, day 90 is the end of the minimum commitment, not the end of the engagement. We keep running the system and keep earning our share for as long as it's working for you. After day 90, either side can end it with 30 days notice and you keep every system, dashboard, and script. On the one-time build, the hand-off comes at week 6: your setter stays, your GoHighLevel account stays free, and you run it with the SOPs we leave you.
We run this playbook in public
DM frameworks, setter KPIs, client receipts, and the misses, posted most days. If you want to see how we think before you book, the feed is the open notebook.
Stop being your own setter.
Book a 45-minute audit. We map how leads move from your Instagram to your calendar, show you where they fall off, and hand you a plan. If it's a fit, we'll talk about partnering. If not, you keep the plan.